Thursday, October 29, 2009

Experts – Really?

We are in the communication business. But how much do we communicate both internally in the agency and externally.

And I am not talking about ‘job status’ meetings, and ‘target & finance updates’; talking about real solid conversations that will help keep us the title of ‘advertising is the art of communication’. How much are we tuned into the new way of doing stuff? How well do we know social bookmarking; the difference between Delicious, Digg, and StumbleUpon?

Has anyone read or twittered ‘baked in’? What are the most efficient, cost effective OOH options coming up? Wake up guys, we the so called experts and know far less that a 19 year old. Any ideas on how to keep everyone abreast or one step ahead of the curve?

Posted by Monica.

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