Thursday, November 26, 2009

The impact of Crowdsourcing

While there have been a lot of blog posts about crowdsourcing here, the latest one is testimony to how it works. Unilever has awarded 2 seasoned creatives with a cash prize of $15,000 for their idea, which was picked in a contest for their meat snack brand Peperami. In due course, Unilever has also ended a 15-year old relationship with their agency, Lowe Worldwide.

Read the full story here.

Posted by Murali.

1 comment:

anantha said...

good find da. when you click the story, don't forget to read the comments. it's an interesting debate.