While there have been a lot of blog posts about crowdsourcing here, the latest one is testimony to how it works. Unilever has awarded 2 seasoned creatives with a cash prize of $15,000 for their idea, which was picked in a contest for their meat snack brand Peperami. In due course, Unilever has also ended a 15-year old relationship with their agency, Lowe Worldwide.
Read the full story here.
Posted by Murali.
Read the full story here.
Posted by Murali.
1 comment:
good find da. when you click the story, don't forget to read the comments. it's an interesting debate.
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