Swedes and their disregard for advertising

If there is one country which doesn't care for advertising, it's Sweden. They believe they have a much more potent marketing medium in their armoury - digital. Swedes are known to be the digital gurus of the world. Some of the best digital shops are based there and you can see their might and prowess over new media in the number of metals they snag at international fests.

Read why they are nonchalant towards advertising and the effects of digital that has Sweden and the rest of the marketing world in raptures.

Posted by Murali.