Media choices in tough economic times

This article is the supports the logic of sustaining a marketing budget when the economy is moving towards slump. It makes perfect sense for a brand to behave exactly in the opposite manner and take advantage of the fact that the competitors would have a low SOV (share of voice) during this period, media should be available at lower rates than usual. Last but not the least by using the power of advertising, to ride the rough tide.

http://www.thehindubusinessline.com/catalyst/2008/08/07/stories/2008080750050200.htm

Posted by Monica