We all have seen how religions sell themselves. We've felt the subtle hand of the missionary in charity. We've heard the muezzin's call fill the air. We've watched a bearded man propogate the word through breathing sessions, Now everything's gonna change. Soft sell will give way to hard sell. Because a new kid on the block has just upped the ante. Scientology has embraced TV advertising like never before. Yes, Tom Cruise's cult has just unleashed 3 slickly produced commercials on CNN. It's religion packaged like a brand. I was very tickled when I saw it. I am curious to see how the cross, the crescent and the lotus reacts. Creatively it's no hot shakes. Just well-edited visuals with a philosophical narration. But what I liked is the sheer gall to cause a stir.
More commercials here and here.
Posted by Anantha