If you’ve put your money on the latest willow wielder, think hard. According to Open magazine’s cover article, all that cricket is now eliciting is big yawns. The Champions Trophy apparently drew a miserable all time low TRP of just 1.1%. The reason (OBVIOUSLY) is that there has been too much of cricket and cricketers. All over the place. So unless Dhoni and his boys are going to streak across the ground, they aren’t going to raise anything – no eyebrows, no brand sales. And by the way, football could well be the new cricket. Time to stick Bhaichung Bhutia on those concept layouts?
Posted by Niru.