Posted by Sagar.
Tuesday, March 31, 2009
Monday, March 30, 2009
A Link A Day # 106: Coco De Mer's New TVC
A lovely commercial with a beautiful song...all for an erotic shop...
The song 'Love you' is by The Free Design.
Posted by Anantha.
The song 'Love you' is by The Free Design.
Posted by Anantha.
Sunday, March 29, 2009
Shocking: Why the Outlook Money Editor Quit
"The OLM Awards are being used to fulfil the advertising goals of the Group. In fact, we were all part of the meeting where we were told that the award should have gone to LIC despite it not making the cut since it is a large company with many readers as policyholders. In a subsequent mail from the President, I was told that the concern is that LIC has withdrawn all ads to the Outlook Group. I see it as a clear conflict of interest between ad and edit, especially since edit has sincerely worked on the awards in an attempt to make them the most unbiased awards in the country"
Source: The Hoot.
If you think this award arm twisting is appalling, go read how NDTV gave LK Advani, the Lifetime Achievement Award.
Posted by Anantha.
Source: The Hoot.
If you think this award arm twisting is appalling, go read how NDTV gave LK Advani, the Lifetime Achievement Award.
Posted by Anantha.
The Congress Jai Ho Spoof
Apparently created by BJP sympathisers. Bhay ho...
Posted by Commercialbreaker.
Posted by Commercialbreaker.
A Link A Day # 105: Your Logo Makes Me Barf!
A just-started site that projects badly designed logos in bad light. Check the logo below. Do you see the word 'porncloud' in the reflection?
For more samples of this kinda hideousness, visit Yourlogomakesmebarf.
Posted by Anantha.
For more samples of this kinda hideousness, visit Yourlogomakesmebarf.
Posted by Anantha.
Old Classics: John Webster's Points of View
Voted Best Ad of the Eighties in the UK.
Posted by Anantha.
Saturday, March 28, 2009
Garma Garam Gossip Edition # 7
* Capital Television sacked 114 people on 25th March.
* Asia Pacific Ad Fest entries fell by 48% this year.
* If rumours are to be believed, the Vijay Antony piece that picked 3 metals at Ad Fest, was initally only a finalist. Then the hand of recession intervened. And many finalists were elevated to the metal status.
* The toy paper has sacked 80 odd people and may more layoffs are on the anvil.
* Most agencies knew the results of the Pepper Awards even before the prizes were given out. Talk about secrecy.
Posted by Loose Tongue.
* Asia Pacific Ad Fest entries fell by 48% this year.
* If rumours are to be believed, the Vijay Antony piece that picked 3 metals at Ad Fest, was initally only a finalist. Then the hand of recession intervened. And many finalists were elevated to the metal status.
* The toy paper has sacked 80 odd people and may more layoffs are on the anvil.
* Most agencies knew the results of the Pepper Awards even before the prizes were given out. Talk about secrecy.
Posted by Loose Tongue.
Friday, March 27, 2009
A Link A Day # 104: Smart Play
Agency: Bold Ogilvy. Producer: Foss. Director: Harry Patramanis.
Posted by Anantha.
A Link A Day # 103: KFC fills potholes
KFC has taken up the task of repairing the streets of Louiseville, Kentucky, in exchange for branding space. The mayor, I believe, gladly accepted the offer. For more on the story, go here. Taking this cue, why can't telecom operators in India put up decent toilets and sign off with operated by so & so?
Posted by Anantha.
Posted by Anantha.
Thursday, March 26, 2009
Slumdog Ideators
Toohey: There's the building that should have been yours. There are buildings going up all over the city, which are great chances refused and given to incompetent fools. You're walking the streets while they're doing the work that you love but cannot obtain. This city is closed to you. It is I who have done it! Don't you want to know my motive?
Roark: No!
Toohey: I'm fighting you and shall fight you in every way I can.
Roark: You're free to do what you please!
Toohey: Mr. Roark, we’re alone here. Why don't you tell me what you think of me in any words you wish?
Roark: But I don't think of you!
“ARTISANS DU CHANGEMENT” translated into “Architects of Change”, is a documentary series that focuses on 30 people from around the globe who look to change the world and make it a better place. They are pioneers of a new kind. Men and women who have defied naysayers and marched on. Men and women who have found out how to break down economic prejudices in order to transform the way in which they ply their trade. This series of 10 documentaries spanning 52 minutes each is filmed by a Canadian film production house called Vic Pelletier Productions and is funded in part by the United Nations.
These filmmakers were in India to film some eminent ‘change-makers’ that included Dr. Namperumalsamy of Arvind Eye Hospital-Madurai and Bunker Roy of Barefoot College. The CEO of one of our clients Rural Innovations Network, Paul Basil, was the third Indian in this distinguished roster.
To give you a basic background on Paul Basil’s organization…Rural Innovations Network (RIN) is an organization that aims at improving the quality of life of the rural populace through innovations. RIN encourages ideas by funding and mentoring them. These ideas are then transformed to products and displayed at exclusive rural stores that house innovative products.
The “Architects of change” shoot happened at Gobichettipalayam, a town in central Tamilnadu. I accompanied the crew and Paul Basil, as we set about discovering the problems faced by the rural community and how simple innovations are solving their problems.
The French Canadian crew was here to film but more often than not; I could sense that they had the jaw-dropping excitement of witnessing a better film playing in front of them.
There was the villager who had come up with a stove that runs on water and plant oil. Imagine water being used as a co-fuel! A septuagenarian in a non-descript village who came up with a novel irrigation system that saves water by 40 %. A lady who by employing educated rural youth runs a BPO catering to portals that deals with American celebrity gossip! It was all happening at remote rural areas sans the Internet.
Elle, the Director of Photography once carted me aside and confessed “ Deepan, in the town where I live in Canada, there are only 250 people. We have everything. Plenty of resources and a sparse population. In India, when you have a billion people clamoring for limited resources, the ideas have to happen. People have to be innovative. And that is why I am awe-struck by the sheer audacity of ideas mushrooming in this part of the world.”
I reflected on what he said that night, and I could not help but marvel at the contemporary twist. For a change, I get to see a foreign national who is here not to film Indian culture. Not to film the Dharawi slums. Not to film the traffic-laden roads. Not to film the thousand and odd deities and temples. He was here to film India ideating. And rocking.
Posted by Deepan.
Roark: No!
Toohey: I'm fighting you and shall fight you in every way I can.
Roark: You're free to do what you please!
Toohey: Mr. Roark, we’re alone here. Why don't you tell me what you think of me in any words you wish?
Roark: But I don't think of you!
“ARTISANS DU CHANGEMENT” translated into “Architects of Change”, is a documentary series that focuses on 30 people from around the globe who look to change the world and make it a better place. They are pioneers of a new kind. Men and women who have defied naysayers and marched on. Men and women who have found out how to break down economic prejudices in order to transform the way in which they ply their trade. This series of 10 documentaries spanning 52 minutes each is filmed by a Canadian film production house called Vic Pelletier Productions and is funded in part by the United Nations.
These filmmakers were in India to film some eminent ‘change-makers’ that included Dr. Namperumalsamy of Arvind Eye Hospital-Madurai and Bunker Roy of Barefoot College. The CEO of one of our clients Rural Innovations Network, Paul Basil, was the third Indian in this distinguished roster.
To give you a basic background on Paul Basil’s organization…Rural Innovations Network (RIN) is an organization that aims at improving the quality of life of the rural populace through innovations. RIN encourages ideas by funding and mentoring them. These ideas are then transformed to products and displayed at exclusive rural stores that house innovative products.
The “Architects of change” shoot happened at Gobichettipalayam, a town in central Tamilnadu. I accompanied the crew and Paul Basil, as we set about discovering the problems faced by the rural community and how simple innovations are solving their problems.
The French Canadian crew was here to film but more often than not; I could sense that they had the jaw-dropping excitement of witnessing a better film playing in front of them.
There was the villager who had come up with a stove that runs on water and plant oil. Imagine water being used as a co-fuel! A septuagenarian in a non-descript village who came up with a novel irrigation system that saves water by 40 %. A lady who by employing educated rural youth runs a BPO catering to portals that deals with American celebrity gossip! It was all happening at remote rural areas sans the Internet.
Elle, the Director of Photography once carted me aside and confessed “ Deepan, in the town where I live in Canada, there are only 250 people. We have everything. Plenty of resources and a sparse population. In India, when you have a billion people clamoring for limited resources, the ideas have to happen. People have to be innovative. And that is why I am awe-struck by the sheer audacity of ideas mushrooming in this part of the world.”
I reflected on what he said that night, and I could not help but marvel at the contemporary twist. For a change, I get to see a foreign national who is here not to film Indian culture. Not to film the Dharawi slums. Not to film the traffic-laden roads. Not to film the thousand and odd deities and temples. He was here to film India ideating. And rocking.
Posted by Deepan.
Spot of the Week: Honda Let it Shine
For the making of the film, go here. Strange coincidence that Samsung LED sheep happened around the same time.
Posted by Anantha.
Blast from the past # 4
This one is from 1955. Kishoreda, before he catapulted to fame. For Brylcreem.
Posted by Murali.
Wednesday, March 25, 2009
Guardian goes gaga over Lalit Modi
The second most hated Modi, has a new fan in The Guardian. Cricket columnist David Hopps gushes forth thus: "Modi's approach does have lessons for Britain. He saw a problem and dealt with it: rapidly, straightforwardly, emphatically, with not a sub-committee or viability report in sight. He deserves a tournament to remember." For the entire piece, go here.
Posted by Anantha.
Posted by Anantha.
Blast from the past # 3
Duckback schoolbags were big way back in the 80s. Sparsely seen in the 90s. Not sure whether it's still a rage. I remember having one when I was a kid. This ad though, is from the late 70s.
Posted by Murali.
A Link A Day # 101: Visa Evolution
NOTE: Although it's a decent commercial, my issue is it's generic. The spot would work even for Google, Blackberry, Nokia, AOL or Samsung.
Posted by Anantha.
Tuesday, March 24, 2009
10 favourite client servicing cliches
1) Sent you a brief (Spot it if you can)
2) Client doesn't buy it (They sometime work for the client, not the agency)
3) The deadline is tomorrow (Servicing deadline, not the job deadline)
4) Research
5) The dipstick slide in the powerpoint presentation
6) Gimme the work, so that I can put it in my ppt (It should be 'Gimme the work, so that I can start my ppt)
7) Hofstede model
8) Mandatories in the brief (Which has gems like 'logo is a must')
9) Had a chat with the client (Means, what you did doesn't work)
10) I've recruited a solid junior servicing guy (Interpret 'solid guy' as someone who will work his ass off and will be a slave to his boss)
Posted by Murali
2) Client doesn't buy it (They sometime work for the client, not the agency)
3) The deadline is tomorrow (Servicing deadline, not the job deadline)
4) Research
5) The dipstick slide in the powerpoint presentation
6) Gimme the work, so that I can put it in my ppt (It should be 'Gimme the work, so that I can start my ppt)
7) Hofstede model
8) Mandatories in the brief (Which has gems like 'logo is a must')
9) Had a chat with the client (Means, what you did doesn't work)
10) I've recruited a solid junior servicing guy (Interpret 'solid guy' as someone who will work his ass off and will be a slave to his boss)
Posted by Murali
A Link A Day # 100: Sheep LED Art
A viral for Samsung LED TV fused LED lights and sheep. The resulting display is stunning. Check it out...
Posted by Anantha.
Posted by Anantha.
Monday, March 23, 2009
10 things Indian cinema would love to have us believe
1. Women have the IQ of mentally retarded cockroaches.
2. Women secretly want to be eve-teased and roughed up.
3. No woman minds her husband/boyfriend being a complete mama’s boy.
4. You can get to and inside any airport, when chasing your lover. (No matter how bad the traffic or how good the security!)
Posted by Niru.
Ad Fest: Leo Burnett Mumbai on Top
Leo Burnett Mumbai has managed to rock at the Asia Pacific Ad Fest. It bagged 6 silvers and 5 bronzes without the services of Santosh Padhi. That's 11 out of India's tally of 27 metals. McCann & JWT finished with 4 metals each. For the entire list of finalist and metal winners, go here.
Posted by Anantha.
A Link A Day # 99: Lunch Bag Art
An anonymous dad has been adding colour to his children's lunch bags by drawing something everyday, during his lunch break. Go check out his work here.
Posted by Anantha.
Sunday, March 22, 2009
Blast from the past # 1
In this series, I'd be presenting vintage Indian ads. Here's something I picked from Vinayak's blog. You can check out his awesome collection here. This one is from the 70s. When Campa Cola and Gold Spot ruled the soft drinks market.
Posted by Murali.
Redneck Bank: Banking Idea of the Year
How does a staid boring bank get noticed in these times? Bank of the Wichitas has the solution. It's launched its internet bank under the name Redneck Bank. Ya, not kiddin. Redneck Bank for Joe the Plumber :-)
Just a naming idea and a tagline that says: Where banking is funner. Everything else is the basic internet bank that anyone else offers. Apparently there are 9000 banks on the internet offering the same product. Wade Huckabay of Bank of the Wichitas was looking at a way to differentiate the brand. And he hit upon the name Redneck after sifting through many unused website names.
Looks like the humour ploy has really worked for him. The bank with laughing horse as mascot (spouting the cheesy 'we want to be your mane bank') has already become popular in 45 states across the US and on the Internet.
I read somehwere that Mr. Wade faced many objections from his board. But he overruled them. I am not sure how many banks in India will approve of such a name or strategy. I personally remember being greeted with cold silence by a Bangalore-based bank when I suggested humour as a route. May be there's a lesson in this for all of us.
Extracted from Namasutra.
Slowdown hasn't slowed down the monies spent on award entries
Rumour has it that the dancing hand agency's southern branches are shelling out close to Rs.20 lacs on awards this year. And they say, the slowdown has finally hit the agencies in a big way. Even Harris's agency are bullish about it, spending a huge sum to garner glory this year.
Meanwhile, the scene isn't much different overseas either. A leaked email from the One Club has the amounts agencies are coughing up this year. And those guys, if you are aware, are reeling under a severe recession. BBDO is the highest spender, with 750 entries to the One Show from their various offices across the globe. The spend: More than $250,000.
Go here and figure out what awards mean to these guys. Even during a recession.
Posted by Murali.
Meanwhile, the scene isn't much different overseas either. A leaked email from the One Club has the amounts agencies are coughing up this year. And those guys, if you are aware, are reeling under a severe recession. BBDO is the highest spender, with 750 entries to the One Show from their various offices across the globe. The spend: More than $250,000.
Go here and figure out what awards mean to these guys. Even during a recession.
Posted by Murali.
A Link A Day # 98: UFO that flummoxed the Brits
Declassified Ministry of Defence (MoD) documents in Britain have revealed that the UK government seriously investigated this diamond shaped vehicle that was spotted in a Scottish village on August 4, 1990. And after years of effort, they still haven't been able to explain it away. The Fox Mulder in me, feels very happy. Read this article if you don't believe me. The truth is out there.
Posted by Anantha.
Saturday, March 21, 2009
Old Classics: Neil French's UBS campaign
For the other ads in series, check out Road Not Taken narrated by Alan Bates, Ozymandias by Maggie Smith, Ulysses by John Geilgud, Bag of tools, Morality, Winds of Fate by Maggie Smith, The Ballad of East and West, Say not the struggle and Psalm of Life by Paul Scofield, Desiderata by Ying Ruocheng, The Man who thinks he can, and Cloths of Heaven Harvey Keitel.
Posted by Anantha.
A Link A Day # 96: Funatiq
That's an anti-liquor poster of yesteryears, featured in Funatiq, a site dedicated to funny pictures. The navigation is a little tedious but otherwise Funatiq is worth your while.
Friday, March 20, 2009
Duel and SX4
Hope most of you would have seen the latest Maruti SX4 commercial, where the car takes on a truck. I for one, believe that this has been inspired by a great film made years ago.
'Duel' was Steven Spielberg's first directorial venture. Shot in 1971, Spielberg says he wanted to make a movie based on the 'fear of the unknown'. You can see genius at work here as Spielberg manages to do this with a car and a truck. Sounding familiar, isn't it?
The chap in the car is on a highway and the entire film deals with the ordeal he faces by this monstrous truck that tailgates, overtakes and almost kills him towards the end. The brilliant part of the film, lies in the fact that Speilberg doesn't show the truck driver at all. Neither is the motive explained. The film is over an hour long. And it's worth a watch.
There's an edited version of the movie on youtube by Mark Steensland that gives you a glimpse of Spielberg's genius. It's called Duel Recut. Since the link doesn't work currently, I'm not putting it up. But do check it out later. You'll agree that the 'Men are back' from watching this classic.
Posted by Murali.
'Duel' was Steven Spielberg's first directorial venture. Shot in 1971, Spielberg says he wanted to make a movie based on the 'fear of the unknown'. You can see genius at work here as Spielberg manages to do this with a car and a truck. Sounding familiar, isn't it?
The chap in the car is on a highway and the entire film deals with the ordeal he faces by this monstrous truck that tailgates, overtakes and almost kills him towards the end. The brilliant part of the film, lies in the fact that Speilberg doesn't show the truck driver at all. Neither is the motive explained. The film is over an hour long. And it's worth a watch.
There's an edited version of the movie on youtube by Mark Steensland that gives you a glimpse of Spielberg's genius. It's called Duel Recut. Since the link doesn't work currently, I'm not putting it up. But do check it out later. You'll agree that the 'Men are back' from watching this classic.
Posted by Murali.
Thursday, March 19, 2009
Rap Flight Announcement
Apparently at South West Airlines, they do things differently. Here's a flight announcement being made in a rap format. Found this at Sell Sell.
Posted by Anantha.
Posted by Anantha.
10 favourite art director's cliches
1) Nothing to beat Illustrator
2) Nothing like Corel Draw
3) Can you cut some copy?
4) Nice copy yaar (Without reading much of it)
5) Sorry, can't make the logo any bigger
6) We should shoot this with Suresh Natrajan
7) Helvetica
8) That's just a design element
9) Mac is Mac man
10) Should just quit and start painting
Posted by Murali.
2) Nothing like Corel Draw
3) Can you cut some copy?
4) Nice copy yaar (Without reading much of it)
5) Sorry, can't make the logo any bigger
6) We should shoot this with Suresh Natrajan
7) Helvetica
8) That's just a design element
9) Mac is Mac man
10) Should just quit and start painting
Posted by Murali.
Congress ki Jai Ho
Looks like an AV to me! Is this what they could manage after procuring the track?
Posted by Commercialbreaker.
Detergents Turn Snooty
One of the toughest advertising categories is detergents. No disputes. On an average 42 scripts will be churned out on the power of cleaning agent XYZ, insights will be mined ad nauseum and every situation possible on planet earth (not involving apes) will be presented for sure!
However, some marketers and their adwallahs have managed to keep the category clean and smelling fresh, at least from time to time. Here’s a recent example of detergents breaking new and high ground.
Posted by Niru.
However, some marketers and their adwallahs have managed to keep the category clean and smelling fresh, at least from time to time. Here’s a recent example of detergents breaking new and high ground.
Posted by Niru.
10 favourite client-speak cliches
1) Got anything interesting?
2) What's the strategy? (After the creative has been presented)
3) Who's our competition? (As if we knew better)
4) Can you make this film for half the cost?
5) Where's the option?
6) I've shot with Abhinay in my earlier stint
7) The AV has to move my people
8) Has Thomas seen this? (Like Thomas doesn't have anything better to do than okay a 20 cc ad)
9) This is urgent yaar! (What's not!)
10) Even my wife liked the script (If you handle a specimen like this one, may God save you)
Posted by Murali.
2) What's the strategy? (After the creative has been presented)
3) Who's our competition? (As if we knew better)
4) Can you make this film for half the cost?
5) Where's the option?
6) I've shot with Abhinay in my earlier stint
7) The AV has to move my people
8) Has Thomas seen this? (Like Thomas doesn't have anything better to do than okay a 20 cc ad)
9) This is urgent yaar! (What's not!)
10) Even my wife liked the script (If you handle a specimen like this one, may God save you)
Posted by Murali.
Wednesday, March 18, 2009
10 favourite copywriting cliches
1) Hurry!
2) Up to
3) What's more
4) Just this once
5) That's not all
6) Admit it
7) Rush
8) Super
9) Consider this
10) Here's why
Posted by Murali.
2) Up to
3) What's more
4) Just this once
5) That's not all
6) Admit it
7) Rush
8) Super
9) Consider this
10) Here's why
Posted by Murali.
Spot of the Week: Visa Crutch Dance
Bill Shannon is the crutch artist featured in the commercial. Born with a degenerative hip condition, apparently Bill developed a way to express himself through dance and skateboarding on crutches. Doesn't he rock in this spot? For watching the Making-of video, go here.
Agency: Saatchi & Saatchi. Director: Joey Garfield. Posted by Anantha.
Tuesday, March 17, 2009
The best print ads of 2008
Advertising Age has listed the best print ads of 2008. And I think it is restricted to the US. The research has been done by MRI Starch Communications, specialists in print advertising research.
Go here and see the work. They are supposedly the best of 2008. But I bet none of it would get into the annuals or award shows.
So much for creativity.
Posted by Murali
Go here and see the work. They are supposedly the best of 2008. But I bet none of it would get into the annuals or award shows.
So much for creativity.
Posted by Murali
A Link A Day # 92: Illustrations by Adonihs
Dan Lu Visi urf Adonihs is bloody good at bad ass illustrations. Abduzeedo has a neat collection of his work. Check out the selections. It's worth every second spent.
Monday, March 16, 2009
Sunday, March 15, 2009
A Link A Day # 90: Stupid Piece of Shit
Hilarious stuff. The way this video is spreading, I wonder if Sony will respond with a suit.
Posted by Anantha.
A Link A Day # 89: Broken Picture Telephone
Broken Picture Telephone is the internet's version of the Chinese Whispers. The only twist is you scribble a word post it, which is then interpreted by someone as a drawing, then someone else decodes this picture verbally and this chain continues till people call it quits. Invariably it ends with an odd number post-it. Created by Alishah Novin, this funny game has already become a rage. And I can understand why. Go play.
Posted by Anantha.
Posted by Anantha.
Saturday, March 14, 2009
Spot of the Week: Mini Cabrio History
Before watching this, read up on the unique Always-open timer in the car, here. Film produced by Plantage, Berlin.
Posted by Anantha.
A Link A Day # 88: What makes a good CD?
Felix Sockwell at The Denver Egotist has put down a comprehensive list of qualities, a good CD should possess. To display all the traits one must an Ogilvy, Bernbach & Hegarty, all rolled into one. Jokes apart,it's a great effort. And there are many learnings for all of us. Read part 1 and part 2, only if you believe you're not perfect.
Hat Tip: Scamp. Posted by: Anantha.
Hat Tip: Scamp. Posted by: Anantha.
Friday, March 13, 2009
Thursday, March 12, 2009
Wednesday, March 11, 2009
The world's largest crossword puzzle
How the heck would one solve this? Where are the clues? Yup. Those were the questions that were playing in my mind too. This mega-cool structure is situated in the city of Lvov in the west of Ukraine. More than 100 ft high, the clues to the crossword are scattered around the city. And how do you post the answers? The artists responsible have come up with an ingenious method of displaying the answers.
When night falls fluorescent letters are placed in the squares and they are turned on. Revealing the solution. Apparently, this whole exercise was created to improve tourism in the city.
What an idea, sirji!
Posted by Murali.
Coffee with Thomas
First week into work, I had the privilege of meeting and having a nice long conversation with Thomas. It was very insightful, especially for a person like me who is new to this world of advertising and servicing. I was quite nervous for this meeting as it had no agenda but he made me feel most comfortable, his words still come rushing back when I sit down and think "Brands and advertising need to have more than just a selling entity attached to it. It is about humanity. When you want to be successful you need to be able to look at the human connect in anything and everything you do. You need to draw from life."
He told me one thing that I guess many people will agree with. "When in advertising, take time off and learn to appreciate advertisements and communication first from a layman’s point of view, or else the whole fun is lost."
One thing that I have understood and believe very strongly now after meeting Thomas is that, whatever it is if you are humane and have passion as your driving force, the world will accept you with open arms.
Posted by Pragati.
He told me one thing that I guess many people will agree with. "When in advertising, take time off and learn to appreciate advertisements and communication first from a layman’s point of view, or else the whole fun is lost."
One thing that I have understood and believe very strongly now after meeting Thomas is that, whatever it is if you are humane and have passion as your driving force, the world will accept you with open arms.
Posted by Pragati.
A Link A Day # 85: Periodic Table of Typefaces
Squidspot, the website design and multimedia laboratory, has put out the first ever periodic table of typefaces. The atomic numbers have been replaced with rankings in terms of popularity among deisgners. Helvetica occupies the No.1 slot, followed by Bodoni, and Univers at No.2 and No.3. Times gets a lowly No.7. For viewing the table, go here.
Hat Tip: Caffeine Goddess. Posted by Anantha.
Hat Tip: Caffeine Goddess. Posted by Anantha.
Tuesday, March 10, 2009
India Needs Rupee Symbol
The Government of India has announced a contest for designing the rupee symbol. Contest closes on 15 April 2009. Each entry has to be accompanied by a fee of 500 rupees ($10) and a participant can send a maximum of two entries. Five shortlisted entries for the final selection will be awarded a prize of 25,000 rupees ($500) and the winner will take 250,000 rupees ($5,000). For the guidelines, go here.
Posted by Anantha.
Posted by Anantha.
A Link A Day # 84: Pussycat Dolls Jai Ho
The song's raced to the Top 20 of the Billboard Hot 100 singles chart.
Posted by Anantha.
Monday, March 9, 2009
A Link A Day # 83: Wally Ollins on Corporate Identity
To most people, Corporate Identity means having a logo, some stationery, a brand manual and a few layout templates. As Wally points out in this 2002 article, it is about presenting the idea of the corporation in a cohesive way. To learn more, read this.
Posted by Anantha.
Posted by Anantha.
Sunday, March 8, 2009
A Link A Day # 82: Ogawa Dough Poster
Agency: Grey Kuala Lampur. Executive Creative Director: David Sin. Copywriter: Andrew Fong Art Director: David Sin, Andrew Fong.
Image courtesy: Admosphere. Posted by Anantha.
A Link A Day # 81: 25th Estate
Harper Collins released this fabulous short film to commemorate 25 years of its brand 4th Estate...
Posted by Anantha.
Posted by Anantha.
Saturday, March 7, 2009
Friday, March 6, 2009
The Non-Dabba Association Rantalogue
There are the dabbas. And there is excitement.
“What do we do for lunch?”
“We still got half an hour to go before it’s 1”
“30 minutes to plan where to”
“Hmmm….”
“Sangeetha?”
“Full Mealsa? Dai weighta paaruda”
“Karpagaambal mess?”
“More-kozhambu vadai? Tempting...”
45 minutes later we are at Maris. Increasing our waistlines with a small rice mountain in front us. People with a decent paunch can visualize a metaphor here.
The travails of the Non-Dabba Association (NDA) in every office can guarantee quite a few laughs.“What’s for lunch?”, “That’s too heavy.” “That’s hardly a meal dude” “ We should diet from Monday” “ Why do the buggers make tasty high-fat stuff!” “Expensive” “Cheapo”
We’ve all been privy to these hopeless exchanges between the desperate NDAs just before lunchtime. We go through this everyday at Orchard Chennai. Suddenly at 12.30 pm all the artworks, deadlines, follow-ups and client calls take back seat. What’s for lunch? - is the 20 million dollar question.
About 7 names are brought to the table.
The pros & cons of every name are thrashed about.
A few blessed souls offer opinion (There is no such thing called a free lunch but there always is a free lunch advice)
And finally a place is decided. And not always everyone is happy.
And this is done everyday.
Sometimes we wonder why it’s toil. But then the satisfaction of having finished a decent lunch is something that keeps us NDAs going till the evening. More often than not, we bestow an indulgence on ourselves when we NDAs wallow in self-pity on not having home-food. This happens mostly on Mondays, Tuesdays, Thursdays and Fridays.
Ok, let me own up- I forgot Wednesday.
And a direct consequence is the masochistic wicked happiness we get when the little fight between Siesta and Work happens.
So all you people who know the best way to get to a man’s heart..
Let me tell you a little secret… for NDAs, the path is clearest just before lunch.
Posted by Deepan.
“What do we do for lunch?”
“We still got half an hour to go before it’s 1”
“30 minutes to plan where to”
“Hmmm….”
“Sangeetha?”
“Full Mealsa? Dai weighta paaruda”
“Karpagaambal mess?”
“More-kozhambu vadai? Tempting...”
45 minutes later we are at Maris. Increasing our waistlines with a small rice mountain in front us. People with a decent paunch can visualize a metaphor here.
The travails of the Non-Dabba Association (NDA) in every office can guarantee quite a few laughs.“What’s for lunch?”, “That’s too heavy.” “That’s hardly a meal dude” “ We should diet from Monday” “ Why do the buggers make tasty high-fat stuff!” “Expensive” “Cheapo”
We’ve all been privy to these hopeless exchanges between the desperate NDAs just before lunchtime. We go through this everyday at Orchard Chennai. Suddenly at 12.30 pm all the artworks, deadlines, follow-ups and client calls take back seat. What’s for lunch? - is the 20 million dollar question.
About 7 names are brought to the table.
The pros & cons of every name are thrashed about.
A few blessed souls offer opinion (There is no such thing called a free lunch but there always is a free lunch advice)
And finally a place is decided. And not always everyone is happy.
And this is done everyday.
Sometimes we wonder why it’s toil. But then the satisfaction of having finished a decent lunch is something that keeps us NDAs going till the evening. More often than not, we bestow an indulgence on ourselves when we NDAs wallow in self-pity on not having home-food. This happens mostly on Mondays, Tuesdays, Thursdays and Fridays.
Ok, let me own up- I forgot Wednesday.
And a direct consequence is the masochistic wicked happiness we get when the little fight between Siesta and Work happens.
So all you people who know the best way to get to a man’s heart..
Let me tell you a little secret… for NDAs, the path is clearest just before lunch.
Posted by Deepan.
Thursday, March 5, 2009
A song for the times
The Times They Are A-Changin' by Bob Dylan echo the restlessness of the times we are in. As I doff my hat at his troubadouric skills, it also serves as a reality check and inspiration. So, spare a moment to read these words. Or, if you know the song, just hum along.
The Times They Are A-Changin'
Come gather 'round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You'll be drenched to the bone.
If your time to you
Is worth savin'
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'.
Come writers and critics
Who prophesize with your pen
And keep your eyes wide
The chance won't come again
And don't speak too soon
For the wheel's still in spin
And there's no tellin' who
That it's namin'.
For the loser now
Will be later to win
For the times they are a-changin'.
Come senators, congressmen
Please heed the call
Don't stand in the doorway
Don't block up the hall
For he that gets hurt
Will be he who has stalled
There's a battle outside
And it is ragin'.
It'll soon shake your windows
And rattle your walls
For the times they are a-changin'.
Come mothers and fathers
Throughout the land
And don't criticize
What you can't understand
Your sons and your daughters
Are beyond your command
Your old road is
Rapidly agin'.
Please get out of the new one
If you can't lend your hand
For the times they are a-changin'.
The line it is drawn
The curse it is cast
The slow one now
Will later be fast
As the present now
Will later be past
The order is
Rapidly fadin'.
And the first one now
Will later be last
For the times they are a-changin'.
Bob Dylan, 1963.
Posted by Murali.
Come gather 'round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You'll be drenched to the bone.
If your time to you
Is worth savin'
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'.
Come writers and critics
Who prophesize with your pen
And keep your eyes wide
The chance won't come again
And don't speak too soon
For the wheel's still in spin
And there's no tellin' who
That it's namin'.
For the loser now
Will be later to win
For the times they are a-changin'.
Come senators, congressmen
Please heed the call
Don't stand in the doorway
Don't block up the hall
For he that gets hurt
Will be he who has stalled
There's a battle outside
And it is ragin'.
It'll soon shake your windows
And rattle your walls
For the times they are a-changin'.
Come mothers and fathers
Throughout the land
And don't criticize
What you can't understand
Your sons and your daughters
Are beyond your command
Your old road is
Rapidly agin'.
Please get out of the new one
If you can't lend your hand
For the times they are a-changin'.
The line it is drawn
The curse it is cast
The slow one now
Will later be fast
As the present now
Will later be past
The order is
Rapidly fadin'.
And the first one now
Will later be last
For the times they are a-changin'.
Bob Dylan, 1963.
Posted by Murali.
Wednesday, March 4, 2009
Which salary bracket are you in?
This question has absolutely no relevance if you're working in the Indian advertising industry. Because there are no regulated pay scales. Most of us aren't sure whether we're getting what we deserve.
But in the UK, it's a little different. The pay bracket for each level is published every year.
What you find below is this year's pay scales that have been published for creative. Courtesy: Scamp's blog. Now, check where you figure. (Or do you figure at all?)
But in the UK, it's a little different. The pay bracket for each level is published every year.
What you find below is this year's pay scales that have been published for creative. Courtesy: Scamp's blog. Now, check where you figure. (Or do you figure at all?)
Posted by Murali
A Link A Day # 78: Child Abuse Radio Spot
A nice radio spot by TBWA Sydney to put the spotlight on the long-lasting effects of child abuse. Listen. If. You. Care.
Posted by Anantha.
Posted by Anantha.
Tuesday, March 3, 2009
Spot of the Week: Good Knight Clap
A good piece from a man who's on a roll at JWT Mumbai: Shamsunder Goud.
Posted by Anantha.
Now, a creative lay-off
This is definitely a creative breakthrough. Just that the end result is helping lay-offs and not brands. The Martin Agency in Richmond has come up with a novel offer for the 5% of their employees who have been laid-off. Apart from the severance package, the agency has agreed to pay half of each employee's first month salary to the prospective employer. Provided they get hired by May. Read the story here.
Posted by Murali.
Posted by Murali.
Monday, March 2, 2009
Garma Garam Gossip Edition 6
* Bates Bangalore's Ocean of Knowledge has decided to float his own outfit.
* A Bangalore based 4-lettered agency has decided to wind up its operations in 3 months.
* Chennai's only perfume brand is up for grabs. Reports say a pitch is on.
* Market rumours say State Bank of India has decided to shut shop on Sundays.
* Trouble brewing with the tail of afford. Chennai cryptologist says.
Posted by Loose Tongue.
* A Bangalore based 4-lettered agency has decided to wind up its operations in 3 months.
* Chennai's only perfume brand is up for grabs. Reports say a pitch is on.
* Market rumours say State Bank of India has decided to shut shop on Sundays.
* Trouble brewing with the tail of afford. Chennai cryptologist says.
Posted by Loose Tongue.
Literally, Top of Mind recall!
Just when you thought advertising couldn’t get more invasive, look where it went. Brilliant ZMS, brilliant work. Go, check it out.
Posted by Niru.
Sunday, March 1, 2009
What we can learn from spaghetti sauce
Malcolm Gladwell delivers a great talk on Howard Moskowitz and his great contribution to the world of taste. This talk is of immense value to those who do FGDs to test products.
Posted by Anantha.
Posted by Anantha.
A Link A Day # 75: The Asshole Song
Gentlemen, if you haven't heard it before read up the very parliamentary lyrics first and then watch the song. It's by comedian Denis Leary. And it's worth your time.
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